Switzerland had a population of 8.3mn at the end of 2016 and 10.9mn mobile subscribers. Mobile penetration therefore stood at 131%, slightly above average for Western Europe (121%) but somewhat behind the leaders of Austria (161%) and Luxembourg (153%), with Germany (137%) also being slightly ahead. Mobile penetration has been slowly falling in recent years, from a high of 135% in mid-2014, as the number of smartphones increases (currently 73% of subscribers) and the number of SIMs per unique subscriber falls (currently 1.4, down from a high of 1.5 in 2014). The majority of subscribers now use 3G or 4G technologies (53% and 33%, respectively) with 2G in decline (currently accounting for 14% of subscribers). As with most markets ARPU has been falling however, at €47.90 in Q4 2016, it remains one of the highest in Western Europe and the world. This is not reflected in operator margins though, partly due to the investment required to achieve the network coverage and quality levels described below.
Mott MacDonald,
April 13, 2017