Vodafone Hungary and DIGI will consolidate into One to form a single operating entity from January 2025, parent company 4iG announced earlier this November. Both MNOs were acquired by 4iG from former owners Vodafone in 2023 and in 2022 from Romanian Digi Communications respectively.
From January 2025 the two MNOs will merge under the One Hungary brand and from the second half of the year 4iG’s other commercial telecoms businesses in the country — Antenna Hungária and Invitech’s telecoms services will also merge with One to form a single operating entity. The move will result in none of the brands continuing to operate in the country.
"With the creation of One, a new, dynamic player is emerging in the market, combining decades of experience and innovation from our leading telecoms companies.” said Tamás Bányai, CEO of 4iG Group's Hungarian commercial telecoms companies.
As much as the business move creates efficiencies of scale, it also follows 4iG’s strategy to rebrand acquisitions under the One branding (starting with the mobile operators it acquired in Albania and Montenegro previously). 4iG has already migrated Digi customers to the Vodafone Hungary network.
4iG has been on a business transformation journey aiming to streamline its asset portfolio. Within that it has also initiated spinning off of DIGI’s mobile infrastructure – including its passive and active, radio frequency usage rights and approximately 2,500 towers into a separate unit and selling them to state-owned Pro-M for HUF68 bn (US$199mn).
