With a deep specialisation in lighting solutions and big name clients in the telecommunications field, REDDOT Electronics has been steadily growing its business over the past seven years. Domestically, its clients include China Tower Corporation and China Telecom while overseas the company serves the likes of American Tower, Apollo Towers and Telenor. With a strategic headquarter in Shanghai, the firm is centrally located to access manufacturing supply chain resources as well as shipping hubs. Small but mighty, obstruction lightning is a key item for MNOs and towercos to ensure air safety compliance.
TowerXchange: Please tell us about your company and how you fit into the telecoms infrastructure ecosystem.
Charlie Dong, Managing Director, REDDOT Electronics:
REDDOT has been an obstruction lighting solutions provider for seven years. In the telecom industry, our solution has been applied to hundreds of customers including top towercos and MNOs in China and beyond. We are based in Shanghai, which is a centre point for the manufacturing supply chain of many industries as well as a major shipping centre. As a result of our extensive experience and strategic location, we are able to provide the best products in a speedy manner, which are key requirements in the telecom business.
TowerXchange: What is your footprint in Asia and who are some of the customers you work with?
Charlie Dong, Managing Director, REDDOT Electronics:
In Asia, we are active in Malaysia, Myanmar, Vietnam and Thailand. We are seeing considerable growth in Myanmar and Vietnam as both countries have been undertaking large-scale infrastructure upgrades in recent years. Some of our customers include American Tower, Apollo Towers, China Tower Corporation, Telenor, China Telecom, Etisalat, PCCW and Hutchison.
TowerXchange: Please explain how your products can help MNOs and towercos.
Charlie Dong, Managing Director, REDDOT Electronics:
Our customers span more than 100 countries and 80% of them are focused on the telecommunications field. Given this, we have a deep understanding of the major aviation safety regulations in different countries -- we know exactly what product and service our customers need. Our products are also certified in most of the markets we operate in, which facilitates purchasing approval processes.
TowerXchange: When it comes to the actual deployment on towers, what are some of the do’s and don’ts that you have learned?
Charlie Dong, Managing Director, REDDOT Electronics:
There are plenty of small things we need to be aware of during the deployment phase. For example, if our customer orders obstruction lights, mounting kits and cables together, we will make sure we provide matching screw and nuts and we’ll also provide extra ones. We double check that all cables are accurately labeled and all wires come with cable lugs to make the installation nice and easy.
TowerXchange: What is the maintenance process of your products?
Charlie Dong, Managing Director, REDDOT Electronics:
We offer five-year warranties on almost all of our products. And we always try to run the extra mile to serve out clients. For example, to make sure the printed circuit board (PCB) can function even in harsh outdoor environments for a longer period of time, we apply sealing glue on the surface of PCB, which is not commonly done because of the complexity and high costs.
TowerXchange: How does REDDOT differ from your competitors? What makes you stand out?
Charlie Dong, Managing Director, REDDOT Electronics:
An in-depth understanding of obstruction lighting is one of our major advantages as we have been specialists in this field for seven years now. Our lights consume the least energy, can last longer outdoors and our solar system is specially designed for each specific customer as sun exposure and conditions may vary. We are also adding more technologies like GPS, GSM, ZigBee, et cetera into our solutions to give our customers more options.
